Back in 1992, 25 years ago, Soul Asylum released what becomes an iconic music video featuring missing children from around the USA.
I have the clear memory of this song and its impact.
Now, the USA National Center for Missing and Exploited Children (that originally had a partnership with Soul Asylum) released a new version of the song with a new artist and a new generation of children, which includes geo-targeting technology.
The new music video is the first time the NCMEC has used geo-targeting technology to find these missing children.
Always a good cause…